I could see how "tech" might imply computers, code, etc. to a lay audience, and so your re-brand idea seems reasonable (I liked the technical use of the "tech", but I get the need).
I think you'll know from reading what I've written previously that I agree with you, but this was the recommendation from the marketing department (in my head!) :-)
I could see how "tech" might imply computers, code, etc. to a lay audience, and so your re-brand idea seems reasonable (I liked the technical use of the "tech", but I get the need).
I think you'll know from reading what I've written previously that I agree with you, but this was the recommendation from the marketing department (in my head!) :-)